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Author: Jeremy Whittington

Road to Dreamforce

Do you feel it yet? Dreamforce is right around the corner! There will be over 150,000 people descending on San Francisco. With over 1600+ breakout sessions, 35 keynotes, 8000+ non profit attendees, 416 unique sponsors, 3 new product launches, and  a $1 million fundraising goal to further the fight against aids expect to be amazed. We have put together a Road to Dreamforce video guide to help you get ready. We will be rolling out these videos throughout the week.   What to Expect We got a chance to sit down with Hector Perez (@hectorperezjr) and Josh Monson (@jpmonson). They lay...

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LiveIntent Offers Two-sided Network Effects to Your Email Marketing

Receiving permission to advertise to people is nice. Having them come to you and provide their information shows engagement and intent. Effectively, the gold mine of marketing. How can you take such engagement a step further? You’ve already been given permission to leverage their contact info. Selling your own product is easy, but what if you can help partners sell their wares alongside your? That’s one aspect of what LiveIntent can offer an email marketer. That two-sided network effect is built upon a platform that targets its ads to the individual. The holder of the email address. The fully...

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Leverage Every Corporate Email as a Marketing Opportunity with Sigstr

Your employees send, oh, roughly a kabillion emails in a year. That’s kabillion, with a k. Every digital message sent has the potential to be part of your marketing strategy if leveraged smartly. Unfortunately for most, they’re not managed at all. Tom will have a ridiculous emoki-based signature and Connie will link to her aspiring actor son’s Hollywood resume. But it doesn’t have to be this way. You can tailor the message. Easily and cheaply. Sigstr is smart marketing through email signatures. The goal is to simply manage employee emails to ensure a consistent branded message. Partner that with...

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